Subject: Engine Optimization activities 11 views

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In second place we find SEO (Search . In third place are Social Media (WhatsApp, YouTube, Facebook, Instagram, TikTok, Twitter, with %, followed by Email marketing with %, Display advertising with %, Comparators with %, Remarketing and Retargeting with %. Sponsorships lose two percentage points and go to %, Affiliation and Programmatic remain at %. A particular note goes to TV, Radio and Press which fall from % to %, in favor of advertising on new media. The social network preferred by Italian companies is still Facebook. % consider it Very effective, compared to % the previous year, while % consider it Fairly effective.

The phase of gradual reopening of physical stores has not stopped the push Buy Bulk SMS Service towards digital innovation by retailers, who have brought to light initiatives aimed at making the in-store experience increasingly similar to the online one, for example new ways of testing products products (. home delivery of shopping boxes) or new ways of managing orders (menus accessible via QR code) and payments (. payments with QR code). To conclude, the Covid emergency that hit our country has had a significant impact on the purchasing and consumption habits of Italians. There were many consumers who relied on e-commerce for the first time, who until a few months earlier were reluctant.



To even entertain the idea according to the Netcomm Consortium. E-commerce thus became a habit that extended even after the end of the quarantine. Netcomm in its survey offered an overview of the frequency of online purchases which in the last months increased by % compared to the previous year. For new consumers, e-commerce is no longer a niche phenomenon, on the contrary, it is now an essential channel for most of them. On the other hand, companies, i.e. merchants, must invest in digital solutions that can guide the user's journey and experience. In , which is now coming to an end, B C eCommerce is growing again at a pace similar to the pre-pandemic one. According to the B C E-commerce.