Subject: HubSpot created a Flywheel model that shows 22 views

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An inbound methodology can be applied in three ways: Attract Engage Delight Each way uses different content to engage and convert. Inbound marketing funnel The definition of an inbound marketing funnel uses a few key terms ToFu, MoFu and BoFu. These translate as top of the funnel, middle of the funnel and bottom of the funnel to coin the customer journey at different stages and your relationship with them. The illustration below shows the different tools and content types used to attract, engage and delight people at different stages. Inbound marketing funnel Inbound marketing funnel the momentum you can get by


Prioritizing and delivering exceptional customer experience. You can spin and build momentum Phone Number n your flywheel by using strategies that acquire and retain customers — forces for your flywheel. Anything that slows your flywheel is friction. Often the biggest friction sources can come in the handoffs between teams, so alignment and communication are key to keeping your flywheel spinning. Flywheel model







What Is Inbound Marketing? ArticlesDigital StrategyEmail Marketing Written by Clodagh O’Brien Inbound marketing is a way for companies to connect with and influence customers in a way that builds trust and fosters long-term relationships. It helps marketers create a customer experience that attracts prospects and increases visibility in a way that people don't feel ‘sold’ to. A core element of inbound marketing is content. You may have heard the term ‘content is king’, but in the case of inbound, it really is.