Subject: We Have No Escape 2 views

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The same is true for the micromoments that define visiting a website through a device. Visitors spend less and less time on each visit but convert more often which of course denotes pragmatism. Defining micromoments what are they and how do you identify them Micromoments occur when people reflexively turn to a device usually a mobile phone to act on a need to to learn something to do something to discover something to look at something to buy something .

They are moments rich in intentions from which people form their preferences or make certain decisions. In these micromoments people's expectations are higher than ever. How do you catalog micromoments Micromoments can be classified Country Email List into four groups defining and aligning micromoments The I want to know moments trigger searches for facts and information. I want to go moments usually lead to searches about places and events. I want to do moments signal a need for help or guidance with a certain task.



Want to buy moments occur when people are interested in buying a certain product or service. Each of these moments represents a basic need but also the reason that triggered the awareness of this need. For example a trigger I don't have energy causes someone to search for a solution where is the nearest coffee shop. Of course many of these triggers are external influences such as a conversation with a friend on Social Media or a TV commercial. Identification and understanding.