Subject: Understand is that automated 6 views

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So they can adjust your bids accordingly in real time. With manual CPC you can only make adjustments after a few days or weeks. Automatic bidding. Automated bidding has been around for a long time and the first beta came out in March. Early bid automation tools offered little benefit to discerning advertisers. A good advertising manager between 2010 and usually supports himself beyond automation. Bid automation is like a toddler learning to walk. it took many tries and fell down many times.

Just years ago my advice was to start with manual CPC and selectively test automated bidding. Proceed with caution is the message. Automated bidding has advanced dramatically these days with machine learning improvements. It’s now more of a teenager than photo retouching a toddler. Able to do a great job 24/7 but occasionally derail and do wildly weird things. matter. But in general automatic bidding is usually better than manual CPC if there is enough data. The thing to bidding is about to become mandatory. You don't really have a choice of whether to use it anymore or not, and it's likely to be gone soon.



What doesn't want you to manage your own bids is now an algorithm-based system with machine learning at its core. You destroy machine learning when you set your own bids. From Google's perspective it's like renting a Ferrari and driving it manually in gear. So what conversion tracking do you need to do. All of the automated bidding strategies rely on conversion data to guide bid adjustments. If you don't have accurate conversion data in your account you need to fix it immediately.